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Maybelline Gets Into the Manscara Game with Male Spokesmodel

manny mua

Because maybe he's born with it, too...

Following in Cover Gurl's Girl's footsteps, Maybelline has signed its first male spokesmodel in Instagram and YouTube slay-lebrity Manny Gutierrez, aka Manny Mua.

Related | Time's Influential Teens List includes Amandla Stenberg, Gavin Grimm, and CoverBoy James Charles

With over 2 million YouTube subscribers and 3 million Insta followers, Gutierrez was probably a no-brainer for the cosmetics giant. He stars alongside fellow internet star Shayla Mitchell (aka Makeupshayla) in a new campaign, "That Boss Life."

In a statement, Gutierrez said he was "thrilled to be able to work with a global brand like Maybelline that is recognizing male influencer talent and is willing to shine a spotlight on it."

Check out Manny and Shayla living their boss life below:

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