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Move Over, Maddie Ziegler: Margaret Qualley Gets Down in New Kenzo Campaign


Spike Jones directs an eye-popping short for Kenzo's latest fragrance.

It seems model-actress Margaret Qualley's status as an all-around "It" girl has been solidified. As if her lineage (as daughter to '90s American sweetheart Andie MacDowell) or her breakout role (in the rapture-esque HBO drama, The Leftovers) weren't enough, Qualley's now the face of Kenzo World, the Parisian brand's new fragrance.

Directed by Spike Jonze (Where the Wild Things Are), Qualley stars in a short campaign for Kenzo's nouveau parfum. What starts as Qualley giving a poor little rich girl pout at an upscale event turns into an adrenaline-fueled dance number. Choreographed by Ryan Heffington, of Sia's "Chandelier" fame, the dance is set to "Mutant Brain" by Sam Spiegel and Ape Drum. Maddie Ziegler, eat your heart out.

Watch Qualley in the Kenzo World campaign video, below:

Advocate Channel - HuluOut / Advocate Magazine - Jonathan Groff and Wayne Brady

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