Swedish retail giant H&M is launching its first Men’s Studio collection this fall. “It started with the qualities,” Andreas Lowenstam, H&M’s head of menswear, says. “These fabrics had such character, we knew we wanted to create a collection that focused on the perfect coat.” The result is an elevated take on the H&M man, with more risk-taking and innovation in the styles offered. For instance, bomber jackets are elongated to add a futuristic twist to a staple, and the car coat is made in recycled wool. There's also kick-ass scratch sneakers, available as high-tops and low-tops, nylon separates, and wool caps. And the no-frills monochrome palette makes each piece a no-brainer, easy to include one (or more) to your getup. The collection debuts on September 8th, and will be available in select H&M stores and HM.com. Click through to see the look book.
Photography courtesy of H&M. Model: Anders Hayward
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