Comfortably growing into his new postion as Chanel's fragrance creator, Olivier Polge is bringing a modern touch to the classic brand. His new fragrance, Boy Chanel, breaks the gendered rules of the fragrance world and borrows from "feminine" notes and "masculine" notes.
Boy Chanel blends together notes like lavender, coumarin, moss, and musk, creating a scent "remeniscent of a barber shop." Altogether, it creates a scent that intended to be worn by anyone.
"My way of working on this fragrance was really not to try to make a unisex fragrance but really more to dive into men's fragrance...and to show how well it could be worn by a woman," Polge told WWD. "So it was not to try to create an in-between fragrance, but a very masculine fragrance. And --like many other things in life-- gender is given by the person wearing it."
"I was trying to play with rules [of masculinity and femininity], which I liked," the perfumer continues. "By playing with those rules, it's a way of showing there are no rules."
Boy Chanel will launch exclusively in Chanel's Marais beauty boutique, in Paris, this Thursday. The fragrance will then expand to 240 stores in early June. Two sizes of bottles, 2.5 oz and 6.76 oz, will retail in France for 175 euros and 320 euros, or $196 and $359, respectively.