The future is here, according to Nike. The brand's iconic self-tying laces sneakers, sported by Marty McFly (Michael J. Fox) in Back to the Future II, is finally a real thing, and it could be yours for just $10.
Mark Parker, chairman and CEO of Nike, announced the brand will offer fans the opportunity to enter an online raffle to get the Nike Mag, a pair of high-tops with "adaptive lacing" based on the 1989 movie --which was set in October 2015.
The self-tying wiring system works via to an internal cable system made of a fishing line and a pressure sensor located in the sole. After a few steps, the sensor responds to the weight of the foot and cinches the laces automatically. The heels have neon lights signaling when the shoe is tightening, and when the battery needs to be charged.
The raffle is open now through October 11th. It costs $10 to enter, and every dollar raised goes to the Michael J. Fox Foundation, which is dedicated to finding a cure for Parkinson's disease.
The raffled sneakers will be made in U.S. men’s size 7, 9, 11, and 13, and winners will be notified on October 17th. There will also be private auctions in Hong Kong, London, and New York City.
In addition, Nike has announced the adaptive lacing system will become widely available in November, when the brand's new running shoe, the HyperAdapt 1.0, launches worldwide.
Until then, click here to enter the raffle.