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The Weeknd Announced As Next Celebrity Designer for Puma

The Weeknd Announced As Next Celebrity Designer for Puma

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@puma on Instagram

The Canadian singer succeeds Rihanna and will design a new line, PumaXO. 

In the wake of Rihanna's successful Fenty x Puma show in Paris, The Weeknd (Abel Tesfaye) has been announced as the next high-profile celeb to collaborate with the sportwear brand.

The Canadian crooner's capsule line will be named PumaXO and serve as a follow up to his collaboration with Alexander Wang, last year, WANGXO.

Puma announced the deal on its Instagram:

Tesfaye's collection is likely to include more of his own XO label's famous hoodies, as well as more clothing separates and sneakers. The new collaboration is set to come to Puma stores in 2017.

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