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Perry Ellis

Perry Ellis Launches "100 Pieces of Perry" to Kick Off Its Fall Collection

Perry Ellis Launches "100 Pieces of Perry" to Kick Off Its Fall Collection


Perry Ellis is ahead of the curve when it comes to the "see now, buy now" movement

Fashion week may have come and gone, but with the rise of digital media comes the need for top designers to play a part in runway's hottest new trend - instant shopping. The 'see-now-buy-now' movement enables brands to transform catwalks into moments that speak to customers, rather than solely speaking to the fashion industry like the events have been exclusively known to do in the past.

Michael Maccari, Perry Ellis' creative director, sees the shift in the usual fashion business cycle as an opportunity that enables brands to build a deeper connection between consumers and pieces from a designer's recent collection. However, we're seeing this trend evolve even further with #100PiecesOfPerry which evokes social media and apps as the method to connect the brand to a much larger audience.

Over 100 social media influencers have taken to Instagram to promote Perry Ellis' latest fall collection in participation of the "Instagram fashion show", and the brand has seemingly opened the catwalk up to anyone who wants to take a walk down the digital runway. Perry Ellis is encouraging consumers to shop the looks and take part in the digital fashion show themselves for a chance to win a $2,500 Perry Ellis gift card.

Maccari said this promotion is intended to "capture a wider audience in a more inclusive way" than with a traditional presentation.

We've picked out some of our favorite items from #100PiecesOfPerry and we're just hoping that with as great as they look on the 'models', they're not already sold out.

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