Watch Perfume Genius's Video for 'Fool'
From costumed crows to sexy gold rollerblades, things are eerie and beautiful in the latest video directed by Charlotte Rutherford
December 08 2014 2:30 PM EST
February 05 2015 9:27 PM EST
Perfume Genius (a.k.a. Mike Hadreas) released his latest video from the album Too Bright, one of the best new albums of 2014. With the video for standout track "Fool," things get really surreal.
Directed by Charlotte Rutherford, it was co-produced by Urban Outfitters as the 20th installment of their UO Music Video Series. Checkout the behind the scenes photos from the shoot, and how Rutherford explains the feeling on set:
"Walking into the film shoot at the old forge on the Isle of Dogs in London I instantly stop and try and take in the surroundings, thinking, 'What is going to happen here!?' Over half the interior is littered with sofas, dismantled beds, microwaves, cookers, fridges, sinks, coffee tables, desks, extraction units, washing machines, and mattresses--all pieces for the Perfume Genius shoot ready to be assembled and disassembled for its various sets. From the start it's clear that there is a very good feeling on set, and you can feel the excitement. We head outside for the first scene, where a young man in bright red lipstick, wearing golden rollerblades, leaning against a pastel blue Figaro, and lip synching to "Fool" is probably the last thing local commuters had envisioned happening upon on this morning."