Olympic gold medalist Greg Rutherford is the latest athlete to strip down for Attitude magazine's annual naked issue. A new behind the scenes video of the photo shoot showcases just exactly what makes the long jump gold medalist a champion.
Obviously Rutherford wasn't the only one to bare all for the magazine. He was joined by The Only Way is Essex stars Kirk Norcross, Dan Osborne and Dancing on Ice skater Sylvain Longchambon. (It should be noted that Osborne was also coached by Tom Daley on the reality diving competition Splash.)
Watch the full video below: