"I knew what the video would look like if any other artist had done the song," LastO said, "so I was very adamant about doing something else."
That "something else" sees the New York-based rapper going the serial killer route, replete with a hefty blade and a bit of pseudo-gore.
With plans on dropping a few more videos as 2014 progresses (both from his sophomore album Where's Vivian? and from side projects), LastO enlisted director Michael Chow, model Brian Nieh, and fellow rap artists Twizza and Sony Cobain for his first-ever solo video.
Sporting everything from a butcher's apron to a jumpsuit, the rapper counts the opening sequence as his favorite part of the project: "Once again I tip my hat to Mike for pulling off the Facetime phone sequence [with Twizza] at the beginning for the intro," he commented. "I asked him if that was something he could do and, low and behold, he did it."
Watch the video below:
Get LastO's acclaimed new album Where's Vivian? on iTunes now.