In a brilliant use of marketing on Reddit, FX is promoting the upcoming fifth season of Archer (dubbed Vice) with nude pics on the voyeuristic subreddit /r/gonewild (NSFW).
The show is ramping up its promotion ahead of the premiere on Monday. In an interview with Uproxx, executive producer Matt Thompson revealed that season five is a departure from the show's original concept. Expect a lot more drugs, country music and insanity.
Be sure to check out our exclusive Q&A with Ray Gillette.