Amanda Lepore Gives POPwater Good Face

We didn't know we needed another beverage, but POPwater is a fruit-flavored carbonated concoction and it seems they are going after the fashion-forward crowd seeing as how celeb photog Terry Richardson is the Creative Director for the brand, and it was launched by Troy Carter (Lady Gaga's manager) and his company Atom Factory earlier this year.

POPwater also just launched a contest to win tickets to the AMP Radio SPF Summer Pool Fiesta in Vegas August 16 & 17 with Robin Thicke, Jason Derulo, and Sammy Adams. Ten winners (plus a guest) will each score round trip airfare, hotel stay at the Cosmopolitan of Las Vegas, and VIP access to POPwater's cabana. It's pretty easy to enter (details here), post your best POP FACE to Instagram with the hashtag #WATERWENTPOP and you could party VIP style in Vegas.