Madonna and Daughter Lourdes Search for the Next Material Girl

Even though Madonna is richer than God (but not as rich as Oprah) she still knows how to hustle for her dough. Her latest money-earning scheme is the launch of the Material Girl clothing collection for Macy's. She's even made this a family affair by enlisting the help of her daughter Lourdes -- or Lola -- to help sell, sell, sell. Below is a video with the two of them bantering (all the while Madge gets her weave fluffed) over the search for the perfect young lady to represent the collection (it could be you!) Lucky for us, though, the video is both snarky (Madonna makes mention of hydrangea-gate) and awkward ("Fruit hurts my stomach," she declares while giving her daughter a judgmental once over for actually eating --ick). Also -- correct us if we're wrong -- but we think this may be the first time we've ever seen lil' Lola talk...she's quite the pretty young gal, isn't she? Madonna-lovers enjoy!