T-shirts supporting gay rights are nothing new in the fashion biz. Dov Charney's hipster clothing empire American Apparel has long had a gay pride t-shirt as part of its roster and mega-retailer Urban Outfitters landed in some hot water after pulling a pro-gay marriage t-shirt off shelves a few years back. But Old Navy is one of the last places we'd ever expect to see a t-shirt showing the gay community some love. No offense, but he brand, owned by Gap, Inc. is an enormous retail force that has to think about the customers it may offend when working on certain projects. We understand the company needs to appear even-keeled and politically neutral as part of their business agenda to maximize profits -- do we love it? No, but we understand that there is that side to the business. So we were mighty surprised to see them throwing some caution to the wind and rallying behind their fellow queer brothers and sisters with the release of this limited-edition t-shirt collection, benefitting the It Gets Better Project, which hits selected stores today. 10% of gross US sales will go to the powerful anti-bullying campaign. The shirts, featuring the symbolic rainbow or the maxim to "Love Proudly" range in price from $7.50 to $14.50 and are offered for men, women and baby boys and girls (aw!)
