Opening Ceremony TV Presents the Best of Their Men's Spring Collection

There's something about Opening Ceremony that we just can't put our finger on. It's too-cool-for-school vibe mixed with its seemingly effortless ability to be fashion trail-blazers (seriously, they basically single-handedly revived Pendleton) is enough to make us green with envy. We'd have to hate them if they weren't consistently able to bring some of the best labels to New York, Los Angeles and Japan. On top of that, their own in-house label is equally fresh and debonair, with just the right amount of quirky eccentricity. Their latest coup is this dreamy video directed by Greg Luna and styled by Andrew T. Vottero featuring the best of their the store's namesake spring offerings. Set in sunny Palm Springs at the retro-fab Ace Hotel, Model Steve Lee runs, jumps and frolics amongst the vibrant and scorching desert, providing the perfect contrast to the decidedly urbane clothing. There's lots to love, and with warmer months ahead, start planning your future pruchases....NOW!