It was only a short time ago that Diesel
introduced their first furniture line
, another move towards developing a lifestyle brand. Now comes the introduction of Diesel's first restaurant, Circle. The eatery is located in the Milan Diesel headquarters and comes from Diesel CEO Renzo Rosso's " brand vision to create an innovative concept of working environment where, apart from your job, you can have fun experiencing an entertainment and lounge to mix and mingle with chic locals living and working in Milan."
While the restaurant itself is run by a well-known team of the Milanese culinariatti, the Diesel creative team was obviously behind the design and decoration of the restaurant, which shows heavy detail of Diesel style -- a wooden bar with rod-iron runs, exposed brick contrasted by velvet curtains, vintage tables with mismatched chairs. It's cozy and stylish, and there's also a lounge you can slink off to after dinner, grab a drink, and get lost in the sounds of the in-house DJ until the wee hours of the European morning.
-- Seth Plattner
