Quickies: Ed Westick K-Swiss Sneak Peak, Diddy's new Obama inspired fragrance and more

Photo: Getty Images

Here's a sneak peak at Ed Westwick's K-Swiss campaign. Surprise, surprise -- he looks like, what else, Chuck Bass pitching K-Swiss. Typecasting strikes again. [Just Jared]

P Diddy's new frangrance, I am King, is targeted at Barack Obama supporters. "When you see Barack Obama, you see a strong, elegant black man and when people see my ad, it's almost like that's the trend," he says. Diddy sharing the spotlight with someone else? Obama really is the face of change in this country! [WSJ]

Kathy Horyn has a photo of Karl Lagerfeld as a child. Style in its purest form. [NYT/On the Runway]

ATTENTION: If you are in New York and want to get your hands on a limited (only 60 pairs) edition pair of completely reflective New Balance sneakers, stop reading this and get out the door! Almost the entire upper of the shoe is created in a special Schoeller-Reflex material comprised of microscopic pieces of glass beads. The result is an ultra brilliant and reflective material which also features a strong protection against the elements and scuffs and offering visibility up to 328 feet away. Sale starts today at 11 AM at 7 Mercer street between Canal and Grand. GO GO GO!! [Hypebeast]

The boys (and girls, but whatever) of Summer Fashion week in Rio. Just a reminder, summer = swimsuits. Enjoy. [The Cut]

-- SETH PLATTNER