Quickies: Ryan Lochte, Thom Browne, Levi's Unbuttoned, Yigal Azrouël

Photo: Getty Images

Olympic swimmer and Phelps BFF Ryan Lochte (left) says he wants to design clothing. He's already done a few things for Speedo, but, after hitting the scene at New York Fashion Week, his wheels are turning for his own line. "It's going to be a mix of dressy, punk, rapper, surfer, and skateboarder," says Lochte. Sounds incredibly focused, but if the ads could involve guys throwing each other into a pool, we're on board. [The Cut]

Thom Browne, who's always full of surprises, has been tapped to design a menswear line for Moncler. The new line will be called Gamme Bleu and will meld Browne's preppy American syle with Moncler's sportier heritage. He's also said to be developing a few items for the home as well. Can he be stopped? We hope not. [DNR]

The Levi's 501 button-fly line of jeans is joining with gay media for a queer take on its "Unbuttoned" campaign. Beyond the ads you may have seen on this site and others, Levi's 501 will be the sole sponsor of an uncensored program block that Logo will introduce next month, which will run original cuts of Queer as Folk and The L Word during the prime gay witching hours of 1 to 3 a.m. on Sunday mornings. [NYT]

Yigal Azrouel delighted the male fashion industry with his first presentation of menswear, and the designer answered a few questions about his inspiration for the Yigal man. Though the clothes were nice, the male models (twins among them!) were nicer. [The Cut]

-- SETH PLATTNER