Why JT Went With Givenchy; The High School Musical Kids Grow Up a Little; Get Your Fade On; Slow Down Your Fashion; Reving Up Rugby

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If seeing his face whored out for Givenchy's new ad campaign isn't enough to get you to buy the cologne, Justing Timberlake says their new scent was just "so fresh" it made him not only want to take part in the campaign, but also actually wear cologne after not having done so for 10 years. Such a good spokesman--dance monkey! Dance! [Haute Concept]

In what can only be called blatantly gratuitous, your Stylist presents these delightful photos of Zac Efron and his High School Musical costars Vanessa Hudgens and Ashley Tisdale in a sexy spread for the September issue of ELLE magazine. Oh, and the article is pretty good, too. [ELLE .com]

Over at Fashionista they're making a case for Ombre--you know, that gradient fade effect from one color to another? You wore it in the 80s? Then asked why you wore it in the 80s? Well, now the Spring 09 collections are saying we're supposed to start wearing it again. Yes, even fashion history, no matter how tragic, repeats itself. [Fashionista]

As the economy worsens and our budget for new looks gets smaller and smaller, the idea of "slow fashion" is gaining appeal for consumers. Rather than greedily buying every new trend that hits the market, it turns our the fashion-savvy are more interested in well constructed pieces that will last from season to season. H&M beware...[The Guardian UK]

Good style should permeate your entire being, even when it comes to those oft neglected accessories like writing books, wallets and passport holders. Thankfully, Smythson is ever dedicated to producing the accoutrementsof your wardrobe, and this season they're channeling the art world for inspiration, with Mondrian giving some heavy handed cues; or, cubes rather. [Material Interest]

Ralph Lauren is pumping some serious dedication into his subsidiary clothing line, Rugby. In addition to 12 free-standing stores nationwide, the new Rugby.com will launch August 12 and sell apparel and accessories while being supported by style tips, unique videos and blog-based content. Because what frat boy doesn't need a little help taking his style to the next level? [DNR]

-- SETH PLATTNER