UPDATE (4/17/2020): Looks like Nina West, RuPaul's Drag Raceseason 11 Miss Congeniality is milking her moment in the spotlight. After releasing her first video spot for the massive hair brand Pantene last month, the Ohio-native is back with a second. This time, she has company.
"After winning Miss Congeniality, I've really been milking my journey of self-discovery by getting out of my comfort zone," she says in the clip. "And I mean, really milking it." The camera cuts to her milking freckles, an actual cow.
Make those coins sis!
ORIGINAL (3/23/2020): If you thought you spotted a new Pantene commercial last week during RuPaul's Drag Race, you were right. VH1 premiered the first of three spots that the Drag Race season 11 contestant appeared in over the weekend. In it, she appears in full drag, while straddling a tractor.
"Having the ability to work with Pantene was a dream come true," West, who was her season's Miss Congeniality, tells Out in a statement. "I walked onto set [and] the brand made me feel so special and amazing. When I was a kid I remember seeing Kelly LeBrock doing these commercials and now its me! I can't believe that I, as a drag queen, even get to be part of this and represent this brand." The news makes West just the latest queen to do a deal in the fashion and beauty space, following the likes of Miss Fame, Violet Chachki, Aquaria, Trixie Mattel, and more.
"I can finally share!" West wrote in a tweet where she posted the clip. It's worth noting that all of the hair in the commercials is made of human hair. "I am a PANTENE QUEEN! I can't even begin to tell you the fun we had making these for you. And yes, I do know what having a good hair day can feel like! Thank you, Pantene! Now, who is driving this thing?"
According to a West representative, the spot will air on VH1 in support of Drag Race. The other versions are expected to debut in the coming weeks.
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