We're looking respectfully.
As a part of their newest ad campaign, cannabis-infused, social tonic drink brand Cann partnered with singer/model Ken XY and Olympic silver medalist, freeskier, and gay guide Gus Kenworthy, and the results were truly a glorious sight to behold.
In a brand new clip leaving little to the imagination, Ken and Gus arm wrestle each other in nothing but their underwear, and whoever is running Cann's marketing sure knows what they're doing to get the gays on their side because we're immediately hooked.
The spot is to promote Cann's "Hi Boy" line of cannabis-infused seltzers that come in all sorts of different flavors and to tease an initiative that the brand is calling the "Hi Boy Experience," which is set to come out sometime this month. It was directed by House of Avalon's Marko Monroe who also helped spearhead another Cann campaign that featured Symone and Rosy Thorn.
"Well hello there hi boys," Cann captioned the clip of Ken and Gus showing off their undies and impressive sets of arms. Oh yeah, and the Cann drinks. Those are in the commercial too. (Sorry, got distracted for a second.)
That's it. That's the post.