Lil Nas X is previewing his unreleased new single “Montero (Call Me by Your Name)” in an ad for this week’s upcoming Super Bowl. The ad is part of the DEFY LOGIC campaign from technology company Logitech. It centers creators, activists, and artists who test boundaries and defy logic to achieve their goals.
“I got my start posting my songs and videos on social media; it opened up the world to me,” Lil Nas X said in a statement. “Logitech and I both want to support creators who are not afraid to be themselves, who need to speak their mind and share their passion.”
“Our mission in working with Lil Nas X and the creator community is to celebrate the innovators and disruptors, and shine a light on those making an immeasurable dent on pop culture,” Meridith Rojas, global head of creator marketing at Logitech, said in a statement. “We don’t want to just work with creators, we want to support them and be a part of a movement. Our collaboration with Lil Nas X is just the beginning.”
The 60-second spot also features visual artists YesYesNo, musician Yvette Young, makeup artist Kimberley Margarita, light artists NONOTAK, and others as Lil Nas X words are heard over the beats and guitars of the upcoming single.
Nas X has been teasing the track itself for over six months now, having initially posted a snippet to Twitter in July 2020. Fans have been highly anticipating it. The musician recently said that it's his next single.
"It's like the most anticipated single of mine," he recently said on the Zach Sang show. "I'm just so excited for this. This song is probably my favorite as of right now of songs I've ever worked on. It's so expressive, it's so vibrant, it's so sexy. It's going to be a moment."
Last year the popular performer appeared in a Doritos ad during the Super Bowl.