For Dior Homme's spring 2017 campaign, Artistic Director Kris Van Assche recruited "a new generation of inspired characters" to complement the subversive, cross-generational energy he's instilled in the luxury menswear brand. Shot by Willy Vanderperre and styled by Olivier Rizzo in Paris, the black-and-white imagery features rapper A$AP Rocky, breakout model Ernest Klimko, Mr. Robot actor Rami Malek and former Culture Club frontman Boy George.
"I really tried to translate what I think Dior Homme is right now," Van Assche told WWD. "It's about music, it's about cinema, it's about fashion...It's about a certain memory I have of the Eighties that remains very much relevant for 2017. Boy George, when I was a kid, was one of the first to have this message about difference being okay; he was such a major influence on my generation. That idea of freedom and being a rebel--which he still is--is really something that has stayed with me."
The '80s New Romantic is pictured in a traditional jacket, detailed with raw-edge harness tailoring and decorated with Japanese artist Toru Kamei's souvenir badges. The look, captured with a crisp studio backdrop, is finished with Boy George's signature oversized cap and a dandy pose. Under Van Assche's direction, Dior Homme has honed a balance of "heritage tailoring with a Utopian sense of refined grunge," which the '80s hitmaker naturally embodies.
See the full campaign on Dior Homme's official Instagram.
