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'80s Rebel Boy George Stars in Dior Homme's New Campaign

Boy George

Heritage tailoring meets Utopian grunge. 

For Dior Homme's spring 2017 campaign, Artistic Director Kris Van Assche recruited "a new generation of inspired characters" to complement the subversive, cross-generational energy he's instilled in the luxury menswear brand. Shot by Willy Vanderperre and styled by Olivier Rizzo in Paris, the black-and-white imagery features rapper A$AP Rocky, breakout model Ernest Klimko, Mr. Robot actor Rami Malek and former Culture Club frontman Boy George.

"I really tried to translate what I think Dior Homme is right now," Van Assche told WWD. "It's about music, it's about cinema, it's about fashion...It's about a certain memory I have of the Eighties that remains very much relevant for 2017. Boy George, when I was a kid, was one of the first to have this message about difference being okay; he was such a major influence on my generation. That idea of freedom and being a rebel--which he still is--is really something that has stayed with me."

The '80s New Romantic is pictured in a traditional jacket, detailed with raw-edge harness tailoring and decorated with Japanese artist Toru Kamei's souvenir badges. The look, captured with a crisp studio backdrop, is finished with Boy George's signature oversized cap and a dandy pose. Under Van Assche's direction, Dior Homme has honed a balance of "heritage tailoring with a Utopian sense of refined grunge," which the '80s hitmaker naturally embodies.

See the full campaign on Dior Homme's official Instagram.

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