While Tom Ford and Thomas Tait have decided to present their latest designs behind closed doors, the singularity of Jonathan Anderson, a British designer at the forefront of today's return to androgyny in menswear, is his decision to live-stream his next collection on Grindr, the hookup app gays love to hate.
As London Collections: Men is about to kick off (on January 8), Anderson announced that his fall-winter 2016 will be shared exclusively via the app. The designer explained to the New York Times why this decision was "a no-brainer":
"I think fashion is a sexy platform as well, ultimately," Anderson said. "We're all humans, so we all have to be somewhat sexually attractive to someone. That's the name of the game, with clothing."