Pictured above: Jay Ellis and artist Shantell Martin
Look for a sexy new beach accessory? As part of its "Countdown to Cure AIDS" initiative, amfAR teamed up with famed British visual artist Shantell Martin to bring a limited-edition beach towel -- designed exclusively for amfAR to help raise awareness and find a cure for HIV/AIDS -- that features one of Martin's trademark black-and-white illustrations and the inscription, "Be Epic, Cure AIDS."
Model Andreja Pejic and actor Jay Ellis teamed up with the organization to model the towel.
The towel is sold exclusively at Scoop NYC locations and on amfAR's website for $40 with 100% of the proceeds supporting research to find a cure for HIV/AIDS.