Daily Crush: #TakePride Campaign by Target

This Pride month, Target hit the bull's eye. Complete with a new rainbow-colored logo, Target just launched its #TakePride campaign to not only celebrate Pride Month, but to also remind everyone that Pride should be celebrated all year-round.

A special apparel and accessories collection is now available for purchase online and in Target stores. "We are not born with pride," the campaign tag line reads. "We take pride. Pride in celebrating who we were born to be." Words of widsom!

Target also came up with a video showing the many unpredictable paths that "pride" can take us on. Watch it below.