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Daily Crush: Nike’s 2015 "Be True" Campaign For Pride

Nike

June may be Pride month, but with Nike’s “Be True” campaign, it’s easy to show pride year-round. Now in its fourth year, the campaign continues to expand.

For 2015, new T-shirts with major U.S. city names were created to show support for your local community, along with socks, hats, and of course, shoes for men and women, all featuring a rainbow gradient design.

“Nike is deeply committed to diversity, inclusion, and unleashing the potential of all athletes,” said Tim Hershey, VP of global merchandising for Nike, and executive advisor to Nike’s LGBT employee network. “We’re rallying the world to embrace #BETRUE as a call-to-action for all athletes to be their most authentic selves in June and all year long.”  

Got it? Now, just do it.

Nike’s 'Be True' collection is available now at Nike.com and in select stores.

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