Daily Crush: Supima Cotton T-Shirt by Uniqlo

Why spend a fortune on a designer T-shirt when all you get is really... a T-shirt? Japanese retailer Uniqlo has conquered the art of the basic tee with the help of Supima, a California-based brand known as "the cashmere of cotton". Supima's cotton fiber is naturally 30 per cent longer than regular cotton, meaning that your Supima T-shirt feels softer, and lasts longer: It doesn't shrink or fade, even if you wash it every day. Uniqlo's new spring collection comes in 15 colors, and also includes long-sleeve T-shirts ($19.90), briefs and boxers ($6.45), and socks ($4.30 a pair). Trust us, you and your closet deserve a Supima upgrade!

T-Shirt by Uniqlo x Supima, $12.90 each. Shop the collection now in Uniqlo stores and at Uniqlo.com