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Travel & Nightlife

Best Hotel for Design: The W London, Leicester Square

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At the Leicester Square outpost of the urbane W hotel brand — on the doorstep of Chinatown and central London’s so-gay Soho district — design is the star of the show.

The exterior of the hotel is frosted like a giant metropolitan iceberg. Guests step off the lobby elevator and are greeted by a phalanx of hanging mirrorballs. The room design is all sex-forward minimalism: Showers and toilets are hidden behind mirrored walls and glass. In some rooms, rather distinctively, the sink, vanity, and desk space are condensed into a central structure -- like a kitchen island. Breakfast is served at Jean-Georges Vongerichten's chic Spice Market restaurant: It's like admittance to an opium den with a buffet.

30 Years of Out100Out / Advocate Magazine - Jonathan Groff and Wayne Brady

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