Moving from the swimming pool to the bathtub, Olympic champion Michael Phelps has been tapped as the new face of Louis Vuitton. Photographed by Annie Leibovitz, Phelps is the latest part of Vuitton's "Core Values" campaign, which has previously featured Angelina Jolie, Tony Blair, Keith Richards, and Muhammad Ali. Donning goggles and a speedo (in case you didn't know he was a swimmer already), Phelps gives the camera his best moody, smoldering eyes while a somewhat suspicious bubble lurks underneath his rear region. Phelps also was also photographed with Soviet gymnast Larisa Latynina, who was the most decorated Olympian until Phelps topped her record, scoring a grand total of 19 medals, won over the course of three Olympic Games.