Just as World Pride is set to hit NYC, Bonobos is celebrating by highlighting the progress the community has made over the last 50 years as well as some individuals who continue to drive the movement forward today.
In partnership with Out, Bonobos is spotlighting individuals who are speaking up for those who might not be able to, like activist and educator in the modern civil rights movement, DeRay McKesson. Devin-Norelle, an advocate, writer, and outspoken champion for trans rights is also featured alongside Tom Capelonga, a writer and expert on LGBTQ+ history. Capelonga curated a timeline that will be displayed in select Bonobos Guideshop windows across the country, featuring important milestones in the LGBTQ+ community as we come together to celebrate one of the most important Pride seasons to date.
In addition to highlighting the work of these modern activists, Bonobos has made a donation to the to the Callen-Lorde Community Health Center. Callen-Lorde is an organization whose mission is to provide sensitive, quality health care and related services targeted to New York’s LGBTQ+ communities, regardless of ability to pay.
Bonobos believes in a world where we all fit, and champions those that are searching to find their own voice and place in today’s world. As part of this ongoing mission, Bonobos has been a long-time supporter of the LGBTQ+ community to challenge the perception of gender and sexuality and encourage the rest of the world to show up and be better.
In 2016, Bonobos partnered with Chris Mosier, the first out transgender athlete to compete in an International Triathlon Union Championship and founder of transathlete.com. Mosier seeks to create a resource hub for students, athletes, coaches and administrators looking for guidance on welcoming trans athletes. Learn more about Chris’ story here.
A couple of years later, Bonobos set out to challenge us all to rethink the definition of ‘masculine’ in their #EvolvetheDefinition campaign. This powerful TV spot, which aired during the 2018 ESPY Awards featured a diverse group of individuals who read the dictionary definition of the word and explained how these ‘one-size-fits-all’ terms do not fit who they are. By expanding the antiquated definition of this word to reflect our modern world, Bonobos sparked a conversation on how masculinity means so much more.
Understanding that it takes the whole world to make an impact, most recently, Bonobos celebrated Women’s History Month by launching a guide to male allyship and video series challenging everyone to stand up as allies to help achieve gender equality. Knowing that taking steps to advance gender equality can seem daunting, actors like Tommy Dorfman, Darren Criss and author Michael Kaufman are among the familiar faces who break down actions that men across the country can do to spread the message and become better allies and partners for a more gender-inclusive world.
Be sure to follow @Bonobos on Instagram to learn more about the work these advocates are doing this Pride season and beyond. Head to Bonobos.com to shop the looks of the activists featured in this program and shop the exclusive collection of Pride socks so you can walk with Pride all year long.