This specific campaign is for the new Yeezy Boost 350 V2 in "butter" color. It features Kim in some gray sporty undies that perfectly accentuate her signature Kim kurves (don't tell Tyson Beckford). She also sports the buttery sneakers on top of perfectly white sheets for some reason.
As the internet is best for, the viral image has already become the butt of a few internet jokes. This time, it comes from gay heartthrob, Colton Haynes. The Arrow and Teen Wolf star recreated the image in the most bizarre way, Facetuning his body to match Kim's. It's almost a perfect recreation, down to the dead look on their faces.
This is actually pretty tame for Haynes' bizarre sense of humor. He's been known to rock full prosthetic costumes for Halloween including eery likenesses of Ursula from The Little Mermaid and Miss Piggy.