Madonna has a message for women everywhere: she apologizes for ever calling you beautiful.
In a video collaboration with photographer Steven Klein uploaded to her Instagram, a pale faced, red lipped Madonna made the surprise announcement, reciting an excerpt from Sikh Canadian poet Rupi Kaur's book, Milk and Honey.
The introduction to the untitled piece may throw some people off at first as it implies some aversion towards recognizing a woman's beauty. As it continues, the poem reflects on other characteristic aspects of womanhood such as intelligence or resilience that supersede the superficial perceptions often facing women in today's society.
The feminist tone of the poem is a key element often encountered in Kaur's work which has amassed her an audience of nearly three million followers on Instagram.
She has also written Milk and Honey and The Sun and Her Flowers, collections consisting of Kaur's prose and poetry with accompanying illustrations.
Known to be an outspoken feminist herself, Madonna's recitation and fondness for Kaur makes complete sense, although the peculiarity surrounding the video's sudden release may indicate something up Madonna's sleeve. Or not.