Following in Rihanna's footsteps, Lady Gaga is apparently planning a makeup line of her very own. The pop star has reportedly filed an application to trademark the name Haus Beauty for use as a cosmetics line. The Haus of Gaga lives!
A quick search on the United States Patent and Trademark Office's website does, indeed, reveal that Gaga's company, Ate My Heart Inc., applied for a standard character mark in late February. According to the application, the Haus Beauty name would be used for a potentially huge number of products, including foundations, blush, lipstick, lip gloss, eyeliner, eye shadow, perfume, facial cleansers, toner, scrubs, moisturizer, hand cream, masks, highlighter, bronzer, body oil, face wipes, sunscreen, self-tanner, nail polish, and more. The application even lists "fragranced boy care preparations," but we're thinking that might be a typo.
I'll put money on it now: Haus Beauty -- if and when it actually happens -- will absolutely feature a pink lipstick called "Joanne."