Is it time to finally cave and get Tidal? Maybe. During last night's NBA game, a mysterious trailer aired for Tidal x Sprint's new project, 4:44, featuring Oscar winners Mahershala Ali, Lupita Nyong'o, and Danny Glover. In the teaser, Ali does a lot of boxing and sweating, while Glover holds the punching bag and smokes.
Is it a music video? A short film? A feature? A documentary? A prequel to the upcoming Rihanna-Lupita heist film we can't stop thinking about? No one can say for sure, though people were freaking earlier this week thinking the 4:44 billboards in New York City were premonitions of a surprise record drop from Jay-Z. Maybe there's a visual album coming?
Take a look:
\u201cExcited to bring @Sprint customers exclusive content through our partnership with @TIDALHiFi - more news coming tomorrow!!\u201d— Marcelo Claure (@Marcelo Claure) 1496893162
Spring acquired 33% of Tidal in January, and said it would give its users exclusive access to special Tidal content. If you have to get Tidal and Sprint, though, I'm going to scream.






























