We’ve shown you celebrities in boxers and stars in jockstraps, and now we’ve got famous athletes nearly nude for underwear campaigns.
These professional sports stars have stripped down and shown off their delicious abs and impressive…packages in tight undies.
These stars of the court, the field, and the pool have shaped their bodies over the course of years into the peak of physical perfection, so it’s no wonder they have been tapped over and over again to model sexy underwear.
So here are 15 celebrity athletes from the 1970s to the present who have shown off their hot bods in underwear campaigns.
David Beckham — soccer
Back in the 2010s when no one could get enough of David Beckham and Posh Spice (a.k.a Victoria Beckham), the soccer star did an unforgettable photoshoot in tight briefs for Armani. The photos we so hot that one was even turned into a billboard at Macy’s Union Square in San Francisco.
Ferran Torres — soccer
Ferran Torres went viral in October 2026 when he posed for a very steamy new campaign with underwear brand IUMAN Intimissimi. Gay fans especially loved seeing this after he smooched Marcos Llorente when they won the World Cup.
Tom Daley — Olympic diver
In July 2026, gay Olympic diver Tom Daley made a splash when he released a fashion collab with artist Patrick Church. Daley modeled all the looks, including a pair of boxers that showed off his swimmers body.Carlos Alcaraz
Tennis phenom Carlos Alcaraz showed off his impressive bulge when he posed for Calvin Klein. Does he look great in the jeans? Yes. Does he look even hotter in the brand’s tight white undies? Double yes.
Michael Jordan — NBA
NBA legend Michael Jordan began starring in ads for Hanes underwear in the 1980s, and the partnership continued for more than 30 years. Jordan launched the famous “Wait ‘til we get our Hanes on you” campaign and appeared in countless ads, including this early one that shows off his bootie in tight red underwear.
Jack Laughner — Olympic diver
Not to be outdone by fellow British diver Tom Daley, Jack Laugher launched Bundawear, his own underwear brand in October 2026, with ads featuring his own ripped bod posing in briefs.Nick Bosa — NFL
Back in 2023, 49ers defensive end Nick Bosa shook the internet when he posed for SKIMS' line of men’s underwear, showing off his NFL build.
Neymar Jr. — soccer
Brazilian pro soccer player Neymar Jr. also posed for SKIMS, giving fans a good look at his tattoos and how hot he looks in underwear.
Jalen Green — NBA
Phoenix Suns star Jalen Green stunned the internet in 2025 when he posed in an ad campaign for Calvin Klein that featured him in underwear in a steamy locker room.
Fernando Verdasco — tennis
Fernando Verdasco, a Spanish tennis coach and former professional player, starred in a Calvin Klein campaign in 2010 that had fans drooling over his abs. Calvin Klein is truly the gift that keeps on giving.
Maxx Crosby — NFL
Las Vegas Raiders defensive end Maxx Crosby sported a pair of tight boxer briefs when he posed for Saxx Underwear in 2024. The NFL star became a brand ambassador and leaned into the brand sharing the double Xs from his last name.
Ashton Jeanty — NFL
Saxx Underwear also tapped Crosby’s fellow Raiders teammate Ashston Jeanty to star in their ads. Jeanty gave fans a glimpse of his thick thighs when he posed in skin-tight boxer briefs.
Jim Palmer — baseball
Jim Palmer’s Jockey Underwear ads were to young gay men in the late ‘70s and early ‘80s what Abercrombie & Fitch was to teens in the ‘90s: a hot gay awakening.Cristiano Ronaldo — soccer
Cristiano Ronaldo launched CR7, his own underwear brand, in 2013 and has been modeling for it ever since. That means that there is over a decade’s worth of steamy ad campaigns for fans to enjoy.Rafael Nadal — tennis
Tennis star Rafael Nadal was known for his impressive peach, which was featured prominently in an underwear campaign for Tommy Hilfiger in 2015. The print ads showed off his six-pack abs while he sported tight underwear, but the video goes even further and teases viewers as he slowly strips down, showing off his happy trail before covering up with a towel.
