Producer Suzy Analogue did an iconic collaboration with rapper Queens D. Light for the new music video of “Multiplyyy.” The track seeks to uplift women and empower them while being a reflection of the fast pace of their daily lives.
Analogue told Paper that this project was her clapback against society’s mandate that "that women and girls must make themselves smaller, reduce their size, not be too loud or too energetic." The video, which incorporates quick cuts between Oakland and New York City to add to the iron-fisted grit that these women want to embody, features Analogue, Light, and their squad - which includes the always-slaying Keke Palmer.
The “in-your-face video,” as Paper called it, rolls at breakneck speeds for a reason: Analogue said it reflected how "we are feeling our lives, our individual styles, coming together as women." She further commented that she wanted to use her power to “create a place for women of the future.”
Check out the video below and feel the power at Analogue’s live show at Bushwick’s BOOM Art Festival this weekend.