WWE Chief Brand Officer Stephanie McMahon recently spoke at Beyond Sport United in New York where she explained their commitment to LGBT inclusivity.
"Throughout my life I have grown up knowing gay [WWE] superstars and executives," McMahon told NBC OUT. "It's always been accepted, but now it's about getting that message out there."
MacMahon also mentioned WWE International Champion, Pat Patterson and his new book, Accepted. In the book, he talks about having to be closeted as a gay wrestler. After coming out on the WWE reality show, Legends' House, he was met with support which encouraged him to tell his story.
Although WWE is known for their wresting empire, the brand has also been behind various movies in the past years. Most of their titles are action films that feature some of their wrestlers as leads, such as The Marine, Walking Tall, and Countdown.
Although they have no specific plans for integrating LGBT characters and storylines, McMahon believes there will be an opportunity that makes sense.
"We've had GLAAD come in and speak to our entire writing team and give a whole tutorial on sensitivities, the right words, the wrong words, why those words matter," McMahon added. "In terms of any issues that require a degree of sensitivity in terms of how they're being handled, we are always going to incorporate our partners, like GLAAD, to help us tell those stories the right way, because we do want to be sensitive to our audience, we want to be sensitive to the community and we want to make sure that we're telling the right messages in the right way."