Music videos have always told stories, and thanks to people like Lady Gaga, they aren't restricted to just the length of a song anymore. The internet has made it so artists can tell as much of a story around a song as they want, or they could pull a Beyonce and revolutionize the visual album format back to back.
Enter Florence + The Machine's latest music video for "Third Eye," which also serves as the ninth chapter in their short film The Odyssey. With all this creativity swirling around album releases and video production, the pressure on artists and how they present new music is mounting. Yes, we're looking at you Lady Gaga *cough* LG5 *cough*.