Every year is a milestone year for Ashton Hirota, the streetwear fashion designer behind the Ashton Michael label, whose clients include BeyoncƩ, Doja Cat, Avril Lavigne, No Doubt, Machine Gun Kelly, and Korn.
In 2025, Hirota worked on outfits for his eighth Super Bowl Halftime Show ā lace-up pants for SZA, plus red, white, and blue outfits for all 100 dancers behind headliner Kendrick Lamar ā which Hirota calls a āwild and humbling process.ā Heās also proud of Freak on a Leash, a line of dog accessories launched with Jonathan Davis (Kornās lead vocalist) that combines āthree things that are dear to me: metal music, rescue dogs, and creative-collaborating with badass friends.ā
Hirota wants people to āunconditionally, loudly, unapologeticallyā support their queer chosen families, noting that āloud and proudā is a powerful reminder that āwe arenāt going anywhere.ā āAshton Michael is known for shutting down the Hollywood street in front of the atelier for our runway shows,ā Hirota teases. āItās time to create the fourth edition of this gathering of glorious misfits.ā @ashtonmichael
