Following a series of transphobic and fatphobic comments made at the 2018 Victoria’s Secret Fashion Show , the brand’s CMO Ed Razek created quite a mess of the once-iconic brand’s public perception.
It’s been almost a year now, phew! Which means that typically the brand would be preparing for its annual fashion show, which garners mass media attention, televization, concerts, and celebrity guests. But according to reports, the iconic fashion event has been canceled.
Victoria’s Secret model Shanina Shaik alleged the news to The Daily Telegraph on Tuesday. "Unfortunately, the Victoria’s Secret Show won’t be happening this year,” she said. "They’re trying to work on branding and new ways to do the show.”
Back in 2018, Razek was never fired for his comments, but several in the company, including the CEO, stepped down in protest, as consumers made noise on social media saying they would never support the brand again. Razek later apologized for his comments, but the damage had already been done. Celebrities like Halsey spoke out, huge social media campaigns were developed in direct response to Razek’s bigotry, and the brand later closed 53 stories.
When the 2018 show finally aired, it had its lowest ratings in history, likely as a result of the controversy.
Brb, giving all our money to Savage x Fenty.