The Victoria’s Secret Fashion Show is officially off. Stuart Burgdoerfer, the chief financial officer for parent company L Brands, confirmed its cancellation in a Thursday phone call with executives.
“There will be more to come as that continues to get evaluated,” he said, as Women’s Wear Daily was the first to report. “We recognize and appreciate that the communication of the brand, the offerings, the emotional content of Victoria’s Secret is obviously an important thing.”
“[The Victoria’s Secret Fashion Show] was a very important part of the brand building of this business and was an important aspect of the brand and a remarkable marketing achievement,” he added. “And with that said, we’re figuring out how to advance the positioning of the brand and best communicate that to customers and that’s among the things that [Victoria’s Secret CEO] John [Mehas] is focused on.”
Following a series of transphobic and fatphobic comments made at the 2018 Victoria’s Secret Fashion Show, the brand’s CMO, Ed Razek, created quite a mess of the once-iconic brand’s public perception.
It’s been almost a year now, phew! Which means that typically the brand would be preparing for its annual fashion show, which garners mass media attention, concerts, and celebrity guests. But according to reports, the iconic fashion event has been canceled.
"Unfortunately, the Victoria’s Secret Show won’t be happening this year," she said. "They’re trying to work on branding and new ways to do the show."
Razek was never fired for his comments back in 2018, but several higher-ups in the company, including former CEO Jan Singer, stepped down in protest as consumers made noise on social media saying they would never support the brand again. He later apologized for his comments, but the damage had already been done. Celebrities like Halsey spoke out, huge social media campaigns were developed in direct response to Razek’s bigotry, and the brand later closed 53 stories.
When the 2018 show finally aired, it had its lowest ratings in history, likely as a result of the controversy.
BRB, giving all our money to Savage x Fenty.