All Out and Lush Cosmetics have teamed up to celebrate LGBT equality for Pride this year. The product: a golden, glittery, #GayIsOk bar of sopa, aptly named, Love Soap.
All proceeds from the limited edition soap will go towards funding grassroots LGBT equality groups around the world. Their mission is to show the world why #GayIsOk, and they're hoping to raise at least $385,000.
The Love Soap is available in Lush stores from today, and can also be found on the Lush Cosmetics website.
Love Soap by Lush Cosmetics, $5.95 for 120g bar