In the music video for their new single "Big God," Florence + The Machine go full-on hereditary with unsettling guttural noises and floating dancers. Paimon, Prince of Hell, was actually found dead after this video was released. The video for "Big God," off Florence + The Machine's upcoming album High As Hope, is one of the band's best, a striking, sexy and borderline unsettling visual.
Florence Welch told the New York Times that the track was about "obviously, an unfillable hole in the soul, but mainly about someone not replying to my text."
Watch the "Big God" music video below.
High As Hope is out June 29.
