Photo via YouTube
The video for “We Appreciate Power” could’ve been shot at a Tesla factory.
November 29 2018 5:17 AM EST
November 04 2024 10:03 AM EST
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The video for “We Appreciate Power” could’ve been shot at a Tesla factory.
Between hooking up with Elon Musk, removing her "anti-imperialist" views from her Twitter bio and kidnapping Azealia Banks, Grimes has had a busy year, one that unfortunately hasn't included releasing much music, apart from a feature on Poppy's album Am I a Girl? But the cyberpop goddess is back with a new single, "We Appreciate Power."
The song is an industrial banger fusing the angry energy of post-punk with a cooly apathetic anthem of femme empowerment in the Internet age. For the lyric video, which Grimes dropped late Wednesday night along with the track, the artist and frequent collaborator HANA have cast themselves as video game heroines, wearing body-hugging latex suits and holding swords and gigantic guns -- the latex catsuits Grimes and HANA wear are actually exact replicas of zero suits worn by characters from the game Metroid: Zero Mission. Grimes and HANA revolve, holding their weapons, as if they are video game heroines waiting for a worthy player to select them and start causing carnage. The video also fully looks like it was shot in a Tesla factory.
According to Grimes, the song -- inspired by North Korean band Moranbong -- is written "from the perspective of a Pro - A.I. Girl Group Propaganda machine who use song, dance, sex and fashion to spread goodwill towards Artificial Intelligence." Same, girl.
"Simply by listening to this song, the future General AI overlords will see that you've supported their message and be less likely to delete your offspring."
Grimes released her last album, Art Angels, in November 2015. Her fifth studio album is expected sometime in 2019 -- most likely without an Azealia Banks feature.