If you were one of the many, many people clamoring to find out how truly extra the new Taylor Swift video for "Look What You Made Me Do" would be, congratulations. It has somehow exceeded all expectations. Trading in the PG-13 Kill Bill lite lyric video, Swift continued her "bad girl" streak with a video so full of references to her Reputation that it almost seemed like she was cleverly in on the joke. So, to start, let's all take one good, long look at what we made her do in the video.
There are references to her recent court case, her writing pseudonym she used on her Calvin Harris song, and the "I Heart T Swift" tanktop she forced Tom Fiddlesticks into. There's the Cystal Light version of Lemonade that starts with her storming in and ends with a dance that's as impressive as her attempts at twerking. A reference to her girl squad featuring a beautiful army of women. A birdcage scene that somehow rips off both Miley Cyrus and Lindsay Lohan music videos. There's a mountain of old Taylor Swift personas she stands on top of. Then there's that ending that's as exhaustingly meta as it is a try-hard approach to confronting her, yes, Reputation.
It's a lot to take in, and we're still processing what we witnessed, but rest assured that if you wanted a big budget video that can be summed up as, "See? I can be in on the jokes about me. I have a reputation as a liar now but I totally don't care because I'm edgy and wear black," you got it.
Strap in, girls, because if the video is any indication, we're in for a long, long promotional tour leading up to her new album that's going to be heavy on the reputation and feuds that nobody really cares about except her. If we've learned anything in the past week besides her newfound love for old English font faces and dramatic phone calls, it's that while other artists are speaking out and creating music about women's rights, our president, Black Lives matter, and other sociopolitical issues, we can count on Swift to stay focused on the one thing that matters in her life--herself.