Hercules & Love Affair released today a music video for "Omnion," the Sharon Van Etten-assisted title track off their forthcoming studio album, out September 1. The visual is directed by UK-based photography and video collective Crowns & Owls, and follows a young person through an eerie, upward climb in an intricate labyrinthine tangle of staircases.
"The 'Omnion' video is an exploration of the nuances of gender and sexuality," the directors told Dazed. "A story of rebirth, the video follows a lone figure in red ascending a seemingly infinite staircase. Perspective play, scale, and negative space is used to reflect the complexity of identity. It was a pleasure to work so closely with Andy [Butler, lead creative behind Hercules] and draw on his love of the theatrical set design of Robert Wilson and combine it with our interest in minimalism and surrealism."
For his part, Butler added, "Crowns & Owls have created a rich cinematic video for 'Omnion,' a song really dear to my heart. It has such splendour due to intense set builds and carefully considered casting and styling by the amazing Anna Pesonin. The timeless story of a spirit reborn is told in an original and nuanced way, with an opaqueness and mystery that's in contrast to the heavy-handedness by which so much of pop culture is often relayed."
Hercules & Love Affair will embark on a tour in support of their new album, ticket sales for which begin this Friday here.