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Hercules & Love Affair's New 'Omnion' Video Explores 'Nuances of Gender & Sexuality'


The visual was directed by London photography/videography trio Crowns & Owls.


Hercules & Love Affair released today a music video for "Omnion," the Sharon Van Etten-assisted title track off their forthcoming studio album, out September 1. The visual is directed by UK-based photography and video collective Crowns & Owls, and follows a young person through an eerie, upward climb in an intricate labyrinthine tangle of staircases.

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"The 'Omnion' video is an exploration of the nuances of gender and sexuality," the directors told Dazed. "A story of rebirth, the video follows a lone figure in red ascending a seemingly infinite staircase. Perspective play, scale, and negative space is used to reflect the complexity of identity. It was a pleasure to work so closely with Andy [Butler, lead creative behind Hercules] and draw on his love of the theatrical set design of Robert Wilson and combine it with our interest in minimalism and surrealism."

For his part, Butler added, "Crowns & Owls have created a rich cinematic video for 'Omnion,' a song really dear to my heart. It has such splendour due to intense set builds and carefully considered casting and styling by the amazing Anna Pesonin. The timeless story of a spirit reborn is told in an original and nuanced way, with an opaqueness and mystery that's in contrast to the heavy-handedness by which so much of pop culture is often relayed."

Hercules & Love Affair will embark on a tour in support of their new album, ticket sales for which begin this Friday here.

Check out the "Omnion" video below:

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