Rising New York-based duo Crush Club commands you to be bold, sexy and reckless on their new single, "LOUDER," out today. The track follows a potent string of songs, including their breakout, "Get Me Off," and its follow-up, "We Dance"--all packed with power-pop synths and a hybrid of funk, house and latin-style percussion.
On "LOUDER," TC Milan and Le Chev serve some undeniable Prince-style production and an anthemic chorus that's secured the song as a live fan favorite. "Get louder," Milan repeats, offering a call to action that can't be ignored--one that demands his listeners to be their best selves.
"Why be weak when you can be strong?" the duo asks, speaking to the song's message. "Why be dumb when you can be smart? Why be lame when you can be fabulous? Why take one when you can have eight? Why wear khaki cargo shorts when you own a fluorescent-sequined jumper? There's a time for everything, but right now it's time to get louder."
Listen to the OUT premiere of "LOUDER," below, ahead of Crush Club's first headlining show Thursday, May 18 at Brooklyn's House of Yes. Tickets are available, here.