Rising Scandinavian star Sigrid dropped today the colorful music video for her buzzy single, "Don't Kill My Vibe," and it rocks. The minimal, architectural vid is truly a pleasure to watch and perfectly complements the easy, smooth feeling of Sigrid's burgeoning pop anthem.
If the new J.A.C.K.-directed visual is any indication, we have a breakout artist on our hands with a refined sensibility who isn't afraid to explore artful concepts, while also understanding when less is more. Sigrid's already proving she's a creative force to be reckoned with, ahead of releasing her debut EP, which is scheduled to premiere this May with Island Records.
Watch Sigrid's "Don't Kill My Vibe," below.