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Scandinavian Pop Star Sigrid Drops Colorful 'Don't Kill My Vibe' Video

Watch the minimal, architectural visual for her burgeoning pop anthem.

sigrid
Music

Rising Scandinavian star Sigrid dropped today the colorful music video for her buzzy single, "Don't Kill My Vibe," and it rocks. The minimal, architectural vid is truly a pleasure to watch and perfectly complements the easy, smooth feeling of Sigrid's burgeoning pop anthem.

Related | Women in Power-Pop: 50 Musicians Taking Over

If the new J.A.C.K.-directed visual is any indication, we have a breakout artist on our hands with a refined sensibility who isn't afraid to explore artful concepts, while also understanding when less is more. Sigrid's already proving she's a creative force to be reckoned with, ahead of releasing her debut EP, which is scheduled to premiere this May with Island Records.

Watch Sigrid's "Don't Kill My Vibe," below.

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