"Give it to me one more time," sings Betty Who on The Valley single, "Mama Say"--those three words, "One more time," immediately recalling Britney Spears' iconic 1998 single. And as it turns out, the comparison isn't too far off. "In case you didn't know already, this is totally my ode to Britney Spears," Betty toldthe Independent about her sophomore album's newest track. "If you listen to the lyrics, half of them are hinting at Britney songs I've always loved."
The Aussie's new "Mama Say" video, released today, keeps Spears' influence alive, as Betty works through major choreo--perhaps the most she's ever done--inside an empty, top-lit warehouse. Simple and stylized, Betty's latest visual embodies the confident pop star we've always believed she could be, but haven't yet seen manifest--she simultaneously rivals today's strongest movers and unleashes a pounding synth-driven single with giant hip-hop breakdowns. "What would your mama say?" she repeats with a cocky candor.