This June, cult makeup favorite Morphe is launching the Live in Color Collection, featuring a rainbow-hued Live in Color Artistry Palette and Live in Color Brush Set, perfect for creating colorful looks for any party or parade. One hundred percent of the proceeds for the collection will be donated to The Trevor Project.
“Morphe has always believed in creativity, inclusivity, community, artistry, and self-expression,” co-founder Linda Tawil tells Out. “This campaign was our way of showing babes everywhere what we stand for while supporting our LGBTQ+ community as they’re such a huge part of who we are.”
Morphe chose to partner with The Trevor Project “because, like us, they believe in helping to create a world where everyone can feel accepted and free to express themselves. It was very important for us to be able to give 100% of the net proceeds to such a worthy cause. We’re hoping that with our donation, The Trevor Project can provide even more healing support to LGBTQ+ youth in crisis.”
The palette itself is also an homage to Pride, with shades named after Harvey Milk and The Stonewall Inn. Morphe also aims to highlight queer stories with the cast of the campaign, which features Pulse survivor and Morphe artist Tim, Cardi B’s trans makeup artist Erika La'Pearl, and drag artist Jay.
Read on to see the stunning looks created using Morphe’s Pride collection and learn more about the Pride Tribe.
“Pride to me is transcendence. All the people coming together and believing in Pride elevates what it means to everyone else. It shouts from the rooftops that you're not alone and that it's more than okay to be you.”
“Whether it's putting on a day drag or a very fierce evening look, makeup is a tool for you to really empower yourself and bring out that force from within you.”
“I celebrate Pride every day by making sure my face is beat, making sure that I’m looking good and don't give two sh*ts about what people say.”
“No matter what I'm going through in my life, I always have makeup. Makeup is a comfort. I do it because it's fun to express myself, to really show my artistry.”
“Makeup is a very powerful tool for self-expression because it's like having a blank canvas and just being able to pour your heart out through whatever look it happens to be.”
“My drag persona, Dominique, she takes a little bit from my mother. She has a lot of different personalities. She can be a Latin queen, she's also a character… I don't like to keep her in one solid box. She just bounces off and feeds off of different things.”
“When I put on makeup for the first time, it made me feel like a whole another person… This new warrior came out.”
“Morphe has been that brand that's always represented boys in beauty and anyone who identifies in any way, shape, or form. We've always been proud to represent the LGBTQ community. And it gives me a sense of pride to know that I work for a brand that is so inclusive, that's always been inclusive, and that's just within our DNA naturally. And I think that more brands have noticed that, and they're on their way to being just as inclusive. And I think when we can do that, then that will be a huge, huge step for the community.”
“Pride means self-expression and being true to yourself by whatever means that is. It's celebrating life, and creativity, and color.”
“I think it's so important to tell the positive, happier stories because it's also important to share that there is a possibility that you'll be completely fine and your family will support you, and your friends will support you.”
“I am untouchable. I am unapologetic. I am fierce. I am brave. I am loud. I am inclusive. I am passionate. I am flamboyant. I own it. I am original. I am empowered. I am bold. I slay. I am sassy. I am real. I am a rule-breaker. I am empathetic. I am sensitive. I am strong. I am fearless.”
“When I started transitioning it was a relief. It was like a weight off my shoulders. I can finally breathe.”
